Terms of Sales
Last Revised: 26th April 2018
These Terms and Conditions of Sale (“these Terms”) govern your use of the Blue Ocean Studio™, located at https://learning.bogn.com and our widgets (collectively, the “Site”) and online services (the “Services”).
These Terms apply to the Site and Services. Blue Ocean Global Network Pte. Ltd. (Company No: 201500889W) is a company incorporated in Singapore and having its business address at 1 Fusionopolis Place, #03-20 Galaxis (West Lobby), Singapore 138522 (hereinafter referred to as “BOGN”)
Please carefully read these Terms before using the Site and the Services. By accessing and using this Site, you acknowledge that you have read, understood and agreed to be bound by these Terms, which form an agreement that is effective and enforceable, as if you had signed it. If at any time you do not agree to these Terms, please do not access or use the Site or any of its content.
By accessing the Site, you confirm your understanding of these Terms. If you do not agree to these Terms, you shall not use this Site. The Site reserves the right, to change, modify, add, or remove portions of these Terms at any time. Changes will be effective when posted on the Site with no other notice provided. Please check these Terms regularly for updates. You can determine when the Terms were last revised by referring to the “Last Revised” legend at the top left of this page. Your continued use of the Site following the posting of changes to these Terms constitutes your acceptance of those changes.
This Site and BOGN do not knowingly collect information from persons under age 18 or children under age 13. If you are under 18 years of age, you may visit, browse and use the information on the Site, but you may not submit any personal information to the Site to use the Services. If you are under age 13, you are not permitted to use this Site or to submit any personally identifiable information to the Services.
2. Description of Services provided by Blue Ocean Studio™
The Blue Ocean Studio™ is a “learn and apply” workplace that is completely immersed in a creative online space, where you can learn the concepts of blue ocean strategy and apply them, at the same time, to create your own blue oceans. You will be able to freely explore and learn the concepts of blue ocean strategy through an 11-module Blue Ocean 101™ certificated course. The course has been designed to actively engage you, using videos, case and concept assessments and by providing you with a complete hands-on experience using each tool and framework, through a step-by-step approach.
You may also apply the concepts learned at any time by using the tools and frameworks within an interactive platform and by following a guided process to create your own blue oceans. You may invite your team members to co-create and collaborate on your team’s blue oceans. The studio is a powerful and intuitive social media platform that not only enables instant communication but it also automatically captures all detailed information, as well as important project information in one place, for you and your team to easily co-create and communicate.
The eleven modules of Blue Ocean 101™ and the eight key application tools and frameworks for creative project strategy formulation and application are:
A. Blue Ocean 101™
– Module 1: Introduction to Blue Ocean Creativity
– Module 2: Shifting to a Blue Ocean Perspective
– Module 3: Visualizing Your Strategy Reality
– Module 4: Discovering Hidden Pain Points
– Module 5: Looking Beyond Existing Demand
– Module 6: Reconstructing Market Boundaries I
– Module 7: Reconstructing Market Boundaries II
– Module 8: Developing Alternative Blue Ocean Moves
– Module 9: Communicating Your Blue Ocean Move
– Module 10: Blue Ocean Creativity
– Module 11: Blue Ocean in Action
B: Application Project
– As-Is Strategy Canvas: Visualizing Your Strategy Reality
– Buyer Utility Map: Discovering Hidden Pain Points
– Three Tiers of Noncustomers: Looking Beyond Existing Demand
– Six Paths Framework: Reconstructing Market Boundaries
– Eliminate-Reduce-Raise-Create Grid: Developing Alternative Blue Ocean Moves
– To-Be Strategy Canvas: Communicating Your Blue Ocean Move
– Blue Ocean Fair: Fair Process & Alignment of Strategy Propositions
– Decision & Action: Executing Blue Oceans
Subscriptions to A and B*
– USD 99.00 for 3 months
– USD 299.00 for 12 months
– USD 39.00 for 1 month
– USD 99.00 for 3 months
– USD 299.00 for 12 months
Cancellation of Auto-Renewal and Re-Subscription*
Cancellation of the Auto-Renewal for the next billing cycle can be activated any time before the next billing cycle begins without penalty. If for some reason, you wish to cancel your subscription, you will still be able to continue to use your subscription at its current level. Should you decide to re-subscribe in the future, you will be able to access all your data and projects in your Studio.
*BOGN reserves the right to review and revise the Price and Terms of Sale at any time*
3. Terms of Sale
The information set out in these Terms and the details contained on this Site do not constitute an offer for sale but rather an invitation to treat. No Contract in respect of any Services shall exist between you and BOGN until BOGN has received full payment from you to use the Site and Services.
You will need to use the registration form to create a new account with Blue Ocean Academy™. Once you are in the Blue Ocean Academy™ dashboard you may subscribe to the Blue Ocean Studio™ and you will be directed to BOGN’s payment gateway. Once your payment is made, you will be redirected back to the dashboard.
You will receive a welcome email with a link to the Blue Ocean Academy™ dashboard where you may begin your journey of learning, playing, creating and co-creating your own blue oceans.
a. BOGN accepts payments from Visa, MasterCard and American Express cards through the Stripe payment gateway. Stripe is a global payment gateway that allows both private individuals and businesses to accept payments over the internet. You may refer to Stripe at https://stripe.com/
b. The Price for the Services is subject to changes. BOGN reserves the right to review and revise the Price any time without advance notice.
c. BOGN, in its sole discretion, may change or withdraw or refuse this payment method to anyone or any Consumer without advance notice for any reason at any time.
5. Notification of receipt of payment for Services
If your payment through BOGN’s payment gateway is successful, you will receive a receipt of payment from STRIPE through email. You will also get a welcome and confirmation email from firstname.lastname@example.org.
6. Your Personal Details=
a. Your security is important to BOGN and we take it very seriously. Every payment transaction occurs within a secure environment. BOGN does not retain your personal and financial information after your order is completed; it is submitted directly to BOGN’s Bank. Please read the Personal Data Protection Act (PDPA) at https://www.blueoceanstrategy.com/privacy/ and https://www.go1.com/policy.html
b. Please also read the End-User Agreement at https://learning.bogn.com which forms a part of these Terms and Conditions.
7. Governing Law and Disputes
a. These Terms shall be governed by, and will be construed under, the laws of Singapore, without regard to conflicts of laws principles. You irrevocably agree to the exclusive jurisdiction by the courts located in Singapore, to settle any dispute, which may arise out of, under, or in connection with these Terms, as the most convenient and appropriate for the resolution of disputes concerning these Terms.
b. The Site is controlled within Singapore. Those who choose to access the Site from locations outside of Singapore do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable. BOGN does not represent that the Site or Content are appropriate outside Singapore.
8. Force Majeure
BOGN shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control or unforeseen circumstances such as acts of nature or God, fire, flood, earthquake, accidents, strikes, war, terrorism, governmental act, failure of common carriers (including without limitation Internet service providers and web hosting providers), or shortages of transportation facilities, fuel, energy, labor or materials.
These Terms set forth the entire understanding and agreement between you and BOGN with respect to the subject matter hereof. If any provision of the Terms is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of these Terms shall remain in full force and effect. Headings are for reference only and in no way define, limit, construe or describe the scope or extent of such section. BOGN’s failure to act with respect to any failure by you or others to comply with these Terms does not waive its right to act with respect to subsequent or similar failures. You may not assign or transfer your rights or obligations under these Terms without the prior written consent of BOGN, and any assignment or transfer in violation of this provision shall be null and void. There are no third-party beneficiaries to these Terms.
THE SITE AND CONTENT AND THE INFORMATION, SERVICES, PRODUCTS OFFERED FOR SALE AND MATERIALS AND ACTIVITIES CONTAINED IN OR ADVERTISED ON THE SITE, INCLUDING, BUT NOT LIMITED TO, TEXT, GRAPHICS AND LINKS, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, BOGN AND ITS SUPPLIERS AND RELATED PARTIES DISCLAIM ALL REPRESENTATIONS AND WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO SUCH INFORMATION, SERVICES, PRODUCTS AND MATERIALS, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, FREEDOM FROM COMPUTER VIRUS AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.
Without limiting the foregoing, you are responsible for taking all necessary precautions to ensure that any Content or access to the Site is free of viruses or other harmful code.
11. Your consent
Please take note that by giving BOGN your consent, you hereby agree with and consent to BOGN processing/continuing to process your payment in accordance herewith.
Blue Ocean Global Network Pte. Ltd.