Blue Ocean Explorer™ (In-house)

3-Day In-house Workshop

Experience the power of the blue ocean shift concepts, and its proven methodologies, tools and frameworks in this 3-day workshop. Blue Ocean Explorer™ will take you and your team through the five steps to making a blue ocean shift to create your own executable blue ocean move.

Program Structure
  • Self-Paced Online Learning: Blue Ocean Practical Introduction
  • Pre-Workshop Assignment I (Self-Refresher on the Existing Strategic Business Plan)
  • Pre-Workshop Assignment II (Self-Reflection on Existing Key Challenges)
  • Introduction
  • Avoiding Red Ocean Traps
  • Shifting to Blue Ocean Perspective
  • Tuning Up your Blue Ocean Tools and Frameworks
  • Step 1: Get Started
  • Choose the right place to start your blue ocean initiative
  • Constructing the right team
  • Step 2: Understand Where You Are
  • Collectively build one simple picture that captures your current state of play
  • See and easily agree on the need to change
  • Step 3: Imagine Where You Could Be
  • Discover the pain points of buyers imposed by the industry
  • Identify the total demand landscape you can unlock
  • Step 4: Find How You Get There
  • Apply systematic paths to reconstruct market boundaries
  • Develop alternative strategic options that achieve differentiation and low cost
  • Step 5: Make Your Move
  • Select your move at the blue ocean fair, conduct rapid market tests and refine the move
  • Finalize the move by formalizing your big-picture business model that delivers a win for both buyers and you
  • Launch and roll out your move
  • Charting your Project Roadmap & Selecting Your Team Members
  • Closing Conclusion
  • Implementing Your Blue Ocean Move
  • Remote Assistance (Optional)
  • Launching Your Blue Ocean Move
  • 1-Day Project Implementation Clinic (Optional)

This 3-day workshop will take you and your team through the systematic process of creating your own blue ocean move through a step-by-step and collaborative process.

Blue Ocean Explorer™ combines a series of high tempo on-site workshop activities and carefully coordinated field explorations using the blue ocean methodologies, tools and frameworks.

The workshop will be facilitated by one of our blue ocean experts, who are successful global blue ocean practitioners, with an average of 15 years of industry experience.

Blue Ocean Explorer™ can be custom suited to use cases related to your business or organisation's goals. Contact us to arrange for an in-house Blue Ocean Explorer™ workshop.

Blue Ocean Explorer™ is conducted on-site at a location of your choosing and includes 3-month subscriptions to Blue Ocean Studio™ for your whole team. 

Get Started

Register for a free 7-days access to explore the full suite of tools and frameworks within the creative workspace and add up to 5 collaborators!

Blue Ocean Explorer™

USD 71,500.00

  • 3-days workshop
  • Executable blue ocean move
  • Report of Project
  • 3-months Blue Ocean Studio™ subscription for participants
  • 15-25 participants

Contact us to arrange a session for your organisation!